Bharti Airtel has developed an artificial intelligence (AI)/machine learning-based solution to proactively detect, prevent, and eliminate phishing, spam, and fraud through messaging, and is testing it in partnership with HDFC Bank.
Mobile phone users are unlikely to get a respite from the menace of pesky commercial calls and text messages anytime soon as the majority of these come from unregistered telemarketers (UTMs) using personal mobile numbers that are almost impossible to monitor or bar, say senior telco executives.
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